Drukerovskij vestnik 2016; 2:
http://dx.doi.org/10.17213/2312-6469-2016-3-268-278
THE NECESSITY TO USE OF MARKETING COMMUNICATIONS IN THE GLOBAL VIDEO SURVEILLANCE MARKET
Akifev Ilya V. - Candidate of Economic Sciences, Assistant Professor at
the Department «Marketing and economic theory» of the Institute of Economics
and management of Penza state university of architecture and construction,
Penza, Russia.
28 G.Titova st., Penza, 440028, Russia
Тел.: (8412) 42-05-02; e-mail: 79273725195@ya.ru
Ignateva Yuliya V. - master of Penza state university of architecture and
construction, Penza, Russia.
28 G.Titova st., Penza, 440028, Russia
Тел.: (8412) 20-57-59; e-mail: iulia.ignat`ewa@yandex.ru
Abstract
The article reveals the role of marketing communications for promoting services video
surveillance. Details of marketing communication tools that had used for promoting services
video surveillance are decrypted. The statistics from the market surveillance, the regularities
of its development is presented.
Keywords: marketing communications, video surveillance, IP cameras, thermal imaging, advertising, public relations.
Full text: [in elibrary.ru]
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